Cibele Marques de Souza

Cibele Marques de Souza, Senior Executive that uses the application of Behavioral Economics, Consumer Psychology, and Neuroscience to help companies achieve their business goals. She works on data-driven projects for: How people think; What motivates their behavior; How it is possible to transform it. With this knowledge, combined with years of experience in Marketing, Trade, and Sales, helps businesses to: Increase their conversions; Develop successful new products; Positively impact all stages of their customer journey.