Wayne Cichanski, a digital marketing expert and consultant to many blue chip fortune 100 companies in the field of search and digital marketing has recently joined the advisory board of Upskillre, an e-learning provider that offers online courses and virtual events for the real estate sector. This new role brings Wayne's extensive experience in digital marketing and search strategy to a company focused on educating professionals in real estate. Let's take a closer look at Wayne's background and what his new position at Upskillre means for the company and the real estate community.
Wayne's Impressive Career
Wayne has an impressive career spanning 28 years, with over 18 years at the agency level.
He is currently the Vice President of Search Strategy & Site Experience for a leading digital marketing agency in New York. Over the years, he has worked on some of the largest digital campaigns in the world, including those for Goldman Sachs, American Express, Discover, Allstate, Staples, and Walmart.
This experience has made him a subject matter expert in holistic search strategies, content marketing, branding, and end-to-end conversion.
Wayne is known for his creative and innovative thinking.
He enjoys problem-solving and has a highly analytical mind, making him a really valuable asset to Upskillre team. He believes in leading by example and has extremely strong technical skills. His ability to execute large-scale campaigns and manage multinational teams is unmatched. Wayne has communicated at an executive level for over 16 years, successfully translating technical strategies into understandable terms for non-technical audiences.
Speaking and Thought Leadership
Wayne is also a well-known keynote speaker in digital acquisition and search strategy.
He has travelled globally to share his expertise at conferences, including the Search Marketing Expo (SMX). Wayne is a member of the National Speakers Association (NSA) and has been published in top publications such as the Wall Street Journal, Search Engine Watch, and Inc. Magazine. He is also the author of the "Not Enough Series," where he shares his insights and knowledge about digital marketing.
Wayne's Role at Upskillre
By joining the advisory board at Upskillre, Wayne brings a wealth of experience and knowledge to the table. Upskillre provides the latest online courses and virtual events for the real estate sector. It helps professionals stay updated with the industry's best practices and trends and assists companies in growing by training their teams and implementing the latest practices.
These practices cover categories such as paid advertising, productivity, copyright, branding, management, and public relations, to mention a few. Wayne's expertise in digital marketing and search strategy will help Upskillre enhance its offerings and reach a wider audience.
Enhancing E-Learning with Digital Marketing Strategies
Wayne's deep understanding of search strategies and digital acquisition will play a crucial role in improving Upskillre's visibility and engagement. His experience with large-scale campaigns means he knows how to reach and attract a broad audience. As the Vice President of Search Strategy & Site Experience, Wayne has a keen eye for improving user experience, which will be invaluable for Upskillre as they aim to provide a seamless and engaging learning experience for their users.
Additionally, his ability to guide and manage multinational teams will benefit Upskillre as they grow and expand their offerings.
Wayne's new role on the advisory board of Upskillre is a significant milestone in the company's development. With his extensive experience in digital marketing, search strategy, and user experience, Wayne is well-equipped to help Upskillre enhance its e-learning offerings. His leadership and innovative thinking will be instrumental in guiding the company towards success.
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